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Vet-Designed Safety
Mental Stimulation
Premium Durability
Meet The Nobbl, the dog toy designed not just for play, but for connection. Engineered with an unpredictable bounce and made from tough, pet-safe natural rubber, Nobbl turns every throw into shared fun. Whether you're in the park, your back garden, or at the beach, Nobbl is the perfect toy.
Why Pet Parents Love It:
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Unpredictable Bounce: Keeps dogs mentally stimulated and alert with dynamic, erratic movement.
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Uncompromising Durability: Tough enough for power chewers, reducing the need for constant replacements.
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Vet-Designed Tooth-Safety: Natural Rubber engineering to protect gums and teeth while satisfying natural chewing instincts.
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Water-Ready: Designed to float, making it the perfect companion for land or water play.
Caution: Always supervise play. Discard if damaged. Use of an incorrect size may present a choking hazard. Seek veterinary care if ingested. Not intended for children.
Size Guide
Size Guide
Medium / Large (15–35kg)
Perfectly weighted and proportioned for medium-to-large breeds.
Looking for a different size? We’re expanding the range soon! Join our newsletter below to be the first to know when they land.
Materials & Safety
Materials & Safety
Crafted from ultra-durable, non-toxic, natural rubber. Specially formulated to be gentle on gums while standing up to rough play.
Delivery
Delivery
Delivery by Royal Mail. Orders placed before 2 PM dispatch same-day. 14-day satisfaction guarantee.
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Free shipping when you order two or more
Safety Testing Standards
The Nobbl Mission
1
Interactive Play
To your dog, the highlight of the day isn't just getting outside—it’s getting to play with you.
We know walking the dog can sometimes feel like a chore - But it doesn't have to! Our toys are designed with you in mind. Satisfying to throw and with an unpredictable bounce, for fetch sessions you'll love to be a part of.
2
Promoting Connection
The best moments in life are the ones we share.
In a fast-paced world, shared play creates dedicated moments of presence, turning everyday routines into opportunities to bond.
Every Nobbl toy invites you to step into your dog’s world, switch off, and connect.
3
Safer Toys
Co-founded by a Vet, safety is non-negotiable at Nobbl.
At vet school, Alex learned about the dangers posed by popular toys like nylon chews, sticks and tennis balls, that are either too hard, too sharp, or too rough for dogs' teeth.
Our toys are made from smooth, soft, natural rubber, and lab-tested to ensure they are free from harmful toxins.
4
Happier Dogs, Happier Humans
Scientific studies have highlighted the profound benefits that playing with your dog can have on both your physical and mental health*.
This is why we are so passionate about interactive play - Because when you’re enjoying the moment together, everybody wins.
Play more. Bond more.
The Nobbl Mission
Step 1
Interactive Play
To your dog, the highlight of the day isn't just getting outside—it’s getting to play with you.
We know walking the dog can sometimes feel like a chore - But it doesn't have to! Our toys are designed with you in mind. Satisfying to throw and with an unpredictable bounce, for fetch sessions you'll love to be a part of.
Step 2
Promoting Connection
The best moments in life are the ones we share.
In a fast-paced world, shared play creates dedicated moments of presence, turning everyday routines into opportunities to bond.
Every Nobbl toy invites you to step into your dog’s world, switch off, and connect.
Step 3
Safer Toys
Co-founded by a Vet, safety is non-negotiable at Nobbl.
At vet school, Alex learned about the dangers posed by popular toys like nylon chews, sticks and tennis balls, that are either too hard, too sharp, or too rough for dogs' teeth.
Our toys are made from smooth, soft, natural rubber, and lab-tested to ensure they are free from harmful toxins.
Step 4
Happier Dogs, Happier Humans
Scientific studies have highlighted the profound benefits that playing with your dog can have on both your physical and mental health*.
This is why we are so passionate about interactive play - Because when you’re enjoying the moment together, everybody wins.
Play more. Bond more.
Our story so far
Meet the founders and explore our journey to date
Having spent my childhood playing with our six energetic Spaniels—Barney, Mabel, Henry, Hector, Benji, and Shadow—I experienced firsthand the joy dogs bring to our lives. I also learned early on that a dog is far more than just a pet: they are a companion, a confidant, and an unconditional friend.
Later, while studying Veterinary Medicine at the University of Surrey, I learned just how critical mental stimulation and play are for a dog’s overall welfare. But during my time in veterinary practices, seeing cases of avoidable injuries and severe dental damage, I came to a worrying realization: many popular dog toys simply aren't safe.
After graduating, I returned to The New Forest to practice as a veterinarian. Shortly after, my wife and I welcomed Bailey—our Labrador x Cocker Spaniel—into our family. Bailey comes to work with me almost every day, acts as Chief Product Tester, and serves as the primary inspiration behind Nobbl. Because Bailey adores fetch, I felt it was my duty to ensure his toys were as safe, durable, and fun as humanly possible.
Together with my lifelong friend and fellow dog-lover, Will, we created Nobbl. Our mission is simple: to design toys that prioritize safety, durability, and true engagement—so you and your dog can keep playing safely for years to come.
Growing up in the New Forest, I was incredibly lucky to spend my childhood surrounded by nature, adventure and, of course, dogs. Dogs have always been a huge part of my life, from Penny, our Collie-Labrador cross, to Hudson and Charlie, our two Hungarian Vizslas. Today, our family dog Fern, a Doberman crossed with a German Shorthaired Pointer, continues that tradition. She's a complete softie who adores people, other dogs and, unsurprisingly, a game of fetch with her Nobbl!
Alex and I had been bouncing ideas around for a while, until one unpredictable bounce off a divot changed everything. When Alex shared the story with me, I immediately knew we had the chance to create something genuinely different. Together, we set out to design a dog toy that made fetch more exciting, while also being durable, safe and buoyant.
Away from Nobbl, I'm a solicitor by profession, but you'll usually find me outdoors with Fern, exploring the New Forest and making the most of every opportunity to get outside.
For me, Nobbl has always been about more than just a dog toy. It's about creating those moments where owners and dogs are fully present together - laughing, playing and making memories that last a lifetime.
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A lifelong friendship
Alex and Will first met in 2002 when they were at pre-school. They became good friends and attended the same infant, junior and secondary schools. Although they parted ways to attend different colleges, they remained close friends throughout, and both moved back to The New Forest after graduating university.
The Idea for Nobbl
On a crisp, Spring morning, a tennis ball hit a divot and took a surprising bounce, sending the ensuing Bailey scrambling to catch it. Seeing how much Bailey loved the challenge, Alex had the idea to create a toy with this unpredictability built in. Having dreamed over the years of building a business together, Alex didn’t hesitate to call Will. With Alex’s experience as a vet, and their shared love of dogs, they knew that this was about more than making a fun toy, this was about building a brand that believes in better, safer, more engaged play.
Nobbl Takes Shape
After weeks of discussion and endless design iterations, the very first Nobbl concept prototype came to life on a 3D printer in Alex’s spare bedroom. Seeing the physical design take shape made everything real. The name Nobbl followed naturally, inspired by the toy’s unique shape and playful movement, and Nobbl Pet Company Ltd was officially registered shortly after.
Product Design
With our initial model complete, we obsessively refined the Nobbl's shape and weight distribution. We selected natural rubber to deliver the ideal balance of durability, wild bounce, and dental safety for aggressive play. During this phase of intensive testing, we also perfected the logo that now sits proudly on every Nobbl product.
Testing and R&D
To validate our design before investing in final production tooling, we ordered initial silicone prototypes. While they weren't quite durable enough to meet our expectations, Bailey and Fern gave them a resounding seal of approval for play! This crucial testing phase proved our shape was a hit, while confirming that natural rubber was the only material tough enough for the final Nobbl toy.
PATS 2025
Whilst waiting for our natural rubber prototypes to be made, we attended the Pet and Aquatics Trade Show (PATS) in Birmingham, to engage with other professionals in the pet industry. We hope to host our own stand there soon. During this period, we also worked behind-the-scenes with an artist to bring our unique packaging vision to life.
Play-testing and feedback
Unboxing our first natural rubber prototypes was a major milestone. We produced multiple hardness levels and recruited a team of dog volunteers to put them through their paces. Analysing their feedback helped us perfect our custom rubber compound—achieving the ideal combination of dental safety, durability, and energetic bounce.
Final Samples
Twelve months of dedicated design, rigorous safety testing, and hands-on play culminated in our final finished samples. The shape was perfected, the rubber compound was dialled in, and the fun factor was off the charts. After a final testing phase, we placed our first official manufacturing order—bringing Nobbl from concept to reality.
Production Complete
With our first official batch of Nobbl toys coming off the production line, the countdown was officially on! As our stock made its way to us, we poured our energy into polishing our online store, organising our distribution center, and filming content for our social channels. Everything was aligning, ready for launch.